According to Tesco, this is the back cover of Circus.

Eccentric! Lavish! Slightly disturbing! It’s certainly more in line with the imagery I was hoping to come with this release.

Also, it somewhat reminds me of Coca-Cola’s Christmas imagery.

As for as how legitimate the image is, I searched the barcode UPC (allowing time for the mandatory “Are you serious?” to flow through) and found that the code belongs to Sony/BMG. Huzzah, investigative journalism!