…How does one define the concept of a “B-side” again? Because I thought the B-side was a passively listenable extra from an album session, often times not developed much further past its demo format and usually better off left slapped onto a bonus CD on a greatest hits compilation.

Well, I’d like someone to explain to me how the b-side to Girls Aloud‘s “The Loving Kind” fits that definition, because judging from what I’m hearing, “Memory of You” damn near eclipses its host single.

Far more dance oriented than pop (think early’90′s club!), the song finds Kimberley and Nicola taking the lead in an edgy, frostbitten, electro-tinged haunter. With the aid of super serious, super slick vocal performances, the ladies delve into a territory far from the camp quality that has become the signature Aloud sound.

It’s a damn shame that a track like “Live In The Country” made the final cut when you’ve got a song like “Memory Of You” lurking in the shadows. Go darker, Aloud…This works brilliantly for you.

Best Aloud B-side, ever.

DL: Girls Aloud – Memory Of You (Mediafire)