Lots of juicy tidbits in my inbox today!

Vice Magazine, in partnership with Vodafone, has undertaken a new video interview series called Heroes, which spotlights several recording artists from around the world.

Here’s what they have to say about it:

Lily Allen is nothing if not honest in her lyrics and her commendable quest for “fuckloads of diamonds”, and that’s probably why most people on the planet, including us, love her. As part of our ongoing Heroes project with Vodafone, we sat down with Lils, who’s been touring for a year, to talk about her plans to move to the countryside and have babies as she got ready for her first ever gig in Liverpool. You can watch the full series here.

If you head over to the site, you’ll be able to watch all the video segments, featuring some rather stunning visuals displayed in massive full screen–not to mention the high quality recordings of some of Lily’s performances live in Liverpool.

And it doesn’t stop with L’Allen: Peaches, Santigold, VV Brown and La Roux are ALL featured as well in the Heroes campaign. (Click and flick the mouse downward on the screen to cycle through all the names!)

The site is oriented around the Vodafone 360, pitting all the artists as “Contacts” on the phone. If you peruse the site a little more, you’ll find a lot of silly little features including videos, pictures, map details, and status updates.

It’s actually a lot of fun…so poke around!