Iamamiwhoami: A Most Unusual 2010 Viral Campaign

by Bradley Stern
filed under: Aphex Twin, Björk, Fever Ray, Goldfrapp, Iamamiwhoami, Lady Gaga, The Knife

About an hour ago, I got an anonymous e-mail linking to this very strange little video, which was uploaded onto YouTube about three hours ago by a user named “iamamiwhoami.”

Be warned: The graphics are somewhat disturbing without actually being disturbing. There’s some dripping trees, some weird close-ups of a long-lashed lady covered in mud, some general licking of things…I’m not really sure what’s going on.

While this is clearly of the viral campaign persuasion, I just can’t figure out who’s behind it! In fact, I can’t even guarantee that it’s for an artist–it may turn out to be a movie teaser.

Still, the background music is intriguing, and it was sent to MuuMuse after all, which is why I’m hopeful that it’s for an upcoming music campaign. Is it The Knife? Fever Ray? Goldfrapp? Some Tweet friends have suggested perhaps Aphex Twin, Björk, or even Mademoiselle Gaga judging by the close-ups.

I have no idea, but I pray that it’s not something disappointingly boring in the end.

Any ideas, Muusers?

pixel Iamamiwhoami: A Most Unusual 2010 Viral Campaign

  • RJ

    My vote is for The Knife, Gaga, Bjork or NIN.

  • Nich

    I’m gonna go out on a limb here and say it’s Christina Aguilera.

  • http://www.muumuse.com Bradley Stern

    Oh God, if this were X-Tina’s campaign, I would start shaking and crying. PLEASE let it be true! (The close-up girl does look a bit “Fighter,” no?)

  • Sherri

    Lady Gaga. I always suspected she was a dendropilliac.

  • andy

    Searching that name, another clearly related video comes up from a month ago. Very weird. I’m hooked though. Keep us posted :)

  • http://artfulmichael.tumblr.com/ Michael

    Oh, it’s TOTALLY Goldfrapp. She’s into that ethereal stuff. The owl, nature, trees.
    It’s too edgy to be Xtina; Gaga has her own campaign; Bjork has never been blond; The Knife is a possibility but I think Karin is too low-key for something like this.

    And just look at her nose – haha. That’s not Gaga’s nose for sure.
    I used this photo as evidence:
    http://www.golyr.de/artist_imgs/artists/5169/5169_image_1.jpg

  • http://idontknow.com Lj

    Girl in the new video looks just like xtina, totaly spitting image, and if it was her then id be amazed, wwell, im amazed anyway, the rawness of it all. People complain about the giving birth part but tbf… its nature, and if xtina was saying the album was about her son max, wouldnt this kind of link that? Birth? the future?

    Whatever it is, its brilliant!

  • Iamtoo

    Maybe this belongs to Goldfrapp? Or Ladytron?

    With a cameo by Christina Aguilera???

    They worked together, after all.

  • RJ

    Supposedly this is spreading like wildfire that it’s Xtina…

  • WW

    Well, with all the birthing/motherhood references in the videos, it could be Christina. She’s going on about how her album was inspired by motherhood. Although her eyes are blue and not that dark brown that the girl in the video has…

  • Jim

    i think its stina nordenstam.

  • WW

    nevermind, the eyes are definitely blue. Christina it is.

  • http://ilovekuu4ever.livejournal.com Alex

    Slightly disturbing, (The goat bit anyway LOL), but I CERTAINLY believe that it is Xtina.

  • youmustgon
  • Anonymous

    @ Michael:

    Evidence pretty convincing !!! It couldn’t be bjork is definitively not her style. I was scheptical at first, but it may be goldfrap…

  • ploink

    Michael makes sense. That’s the most logical way of putting it, but still we might be wrong. the lip shape is not lady gaga’s. Hers is rounded on the upper lip. However, the nose is hers, it’s bigger than the other candidates. but then again it might just be lens distortion effect. It shouldn’t be karin, cuz the lip nose distance is too close to be her. That leaves goldfrapp and xtina. Seeing how the videos are spaced, the next one should come out ard valentines, which is close to when xtina’s single will be out, feb 10. Seeing also that this is her third perf persona -> Iamamiwhoami. However, u’re rite to say that she isn’t edgy enough.

  • Riot Nrrrdâ„¢
  • hey

    http://www.youtube.com/watch?v=lOy88uZn0zc&feature=related

    you can see christina’s nose ring on her left nostril in this lightened version of one of the videos. here’s a pic for reference:

    http://blog.zap2it.com/thedishrag/legacyimages/photos/uncategorized/2008/07/12/christina_aguilera.jpg

  • http://www.youtube.com/watch?v=OV-8SxP643Q grsppmandrake

    THiS is AWESOME, that dude had a clever idea:
    http://www.youtube.com/watch?v=OV-8SxP643Q
    ;)

  • Anonymous

    ITS JONNA LEE PEOPLE. No one really knows her but this is gettin her places!

  • TheAnswer

    Christina Aguilera deffo off the radar now.
    Shes just announced a new single and we still dont know who this peoson is!

  • moh

    found this myspace account coming up with the same things like iamami youtube channel: http://www.myspace.com/naturemorphosis

  • http://www.youtube.com/watch?v=sauBqDPotZs Kickass

    naturemorphosis has nothing to do with it, stop that prank!
    but there are several beautiful remixes! like
    http://www.youtube.com/watch?v=sauBqDPotZs

  • tyler

    i really think its a brand new artist. and its spectacular, how its all laid out; whoever is producing this is incredible. ugh.. i cant wait till whoever/whatever takes this publicly.

  • cloud9

    what’s with this robert van oz guy? is that relevant. I have read about this on several websites and you find it nearly everywhere at the same time searching just for iamamiwhoami. who is this and what has he to do with this?

  • random

    anyone who thought it was x-tina is seriously retarded jonna lee looks nothing like her and i never thought for a second she did



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