Ciara: Ride (Video Premiere)

by Bradley Stern
filed under: Beyonce, BoA, Britney Spears, Ciara, Diane Martel, Video Premiere

The video for Ciara‘s latest single, “Ride,” has arrived. The results? I’m not quite sure.

While I do love the actual song, I can’t help but feel a bit let down with this minimalist, oddly paced video. Blame it on my problematic relationship with anything directed by Diane Martel (Britney‘s “3,” the American version of BoA‘s “Eat You Up”), but I’m still not a fan of the director’s penchant for videos that revolve around awkward jump scenes, zero plot, and dull lighting.

Yes, I get it–it showcases her ‘stripped down’ dance moves. So what? She can do better, and with a video that didn’t share any similarities to Beyonce‘s “Single Ladies.”

I mean, you really can’t compare this to her best works to date. “Get Up”? “Work”? “Go Girl”?

Hardly in the same league.

pixel Ciara: Ride (Video Premiere)

  • http://www.theprophetblog.net The Prophet Blog

    Damn! The Eat You Up video is amazing! And I love the 3 Directors Cut.

  • http://www.muumuse.com Bradley Stern

    Watch Eat You Up (Korean Version). It’s literally 500x better.

  • http://www.theprophetblog.net The Prophet Blog

    I’ve seen them both! lol.

    I’m talking about the one where it’s just her dancing and at the end the chandelier catches fire.

  • GAh

    yes i have to say i aint a fan of her work….esp about BoA and also with Natalie Imbruglias music video…she has so much beauty to work with yet she manages to deliver such lackluster music videos



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