April 4, 2011
Scissor Sisters, Keri Hilson, Sky Ferreira Pose for H&M’s Fashion Against AIDS Campaign
The Scissor Sisters, Sky Ferreira and Keri Hilson are just a few of the artists who will be representing H&M’s annual Fashion against AIDS! campaign this year, an exclusive fashion line and artist collaboration to help spread HIV/AIDS awareness and raise money for several charities and organizations, including Designers Against AIDS.
From H&M’s official site:
Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this yearâ€™s FAA collection, which for 2011 is a unisex range. The collection is available in H&Mâ€™s Divided department and online from April 26, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona.
â€œArtists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. Weâ€™re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.â€ Ninette Murk, founder and creative director, DAA.
To learn more, please check out the campaign website, and please help to support the cause when the line rolls out in H&M stores later this month!