The revolution begins now: Beyoncé has just premiered the full trailer for her soon-to-be epic: “Run The World (Girls),” the first single from her newly announced fourth studio album, 4.
Soviet-style propaganda, army tanks, flying flags, soldiers and one fierce ass pair of stilettos saturate the trailer for the Francis Lawrence (“I’m A Slave 4 U,” “What You Waiting For?”) directed clip for “Run The World (Girls),” which–questionable song quality aside–already seems poised to be the year’s best video yet.
The song arrives in advance of 4, which Beyoncé says was originally inspired by Nigerian musician/founder of Afrobeat Fela Kuti. She also reveals that the album’s title was born from her fans. From Billboard:
“Everywhere I look, I see them calling it ‘4,’ she explains. “I had a whole other name and concept, but I keep seeing that the fans love the name ‘4,’ and I think it would be a really nice thing to let them name the record.”
The number four also holds personal significance for Beyoncé, and not just because her latest studio album will be her fourth as a solo artist. “We all have special numbers in our lives, and 4 is that for me,” she says. It’s the day I was born. My mother’s birthday, and a lot of my friends’ birthdays, are on the fourth; April 4 is my wedding date.”
And even though the Major Lazer-sampling single is all but dead in the water on the Billboard charts, it seems as though the superstar’s promotional machine has finally begun turnings gears once again this week. Guess we’ll have to wait and see…
Ready? Forward…MARCH!
“Run The World (Girls)” was released on April 21. (iTunes)