Marina + The Diamonds has such a big ego lately–and for good reason.

Just moments ago, Fearne Cotton premiered Miss Marina’s electric new Dr. Luke-produced single on BBC Radio 1, and it’s a proper pop smash and a half. (Actually, it’s several dozen smashes.)

“Primadonna,” the latest off of her upcoming studio album Electra Heart, finds the UK singer-songwriter having fun frolicking in the morally corrupt, emotionally barren wasteland that is the life of Electra Heart, the fictitious protagonist around which her upcoming album is based.

Life is but a dazzling dream of diamond rings and endless dramatics, like Madonna‘s “Material Girl” gone wild: “Would you get down on your knees for me?/Pop that pretty question right now, baby!” Marina urges.

As I said when the song and video were first teased out to us last week, there’s something slightly Femme Fatale about the production, specifically “Hold It Against Me”: The surging beat, melodies galore, the anti-chorus structure (the beat drops out each time until the final explosive chorus)–oh, and the fact that it sounds pretty revolutionary.

“Primadonna” is already one of my favorite songs of the year: It’s so catchy (those BRIDGES!) and so, so sharp. And, in typical Marina fashion, oh so lyrically scathing: “Get what I want ’cause I ask for it/Not because I’m really that deserving of it.” Socialites unite!

Add this together with “Radioactive,” “Starring Role,” “Sex Yeah,” “Homewrecker” and any other track we’ve heard from Electra Heart thus far. One of the best albums of 2012 already? Um, duh.

Marina + The Diamonds – Primadonna (Radio Rip)

Thank you to Jon Ali’s Blog for the radio rip!

Electra Heart will be released on April 30. (iTunes)

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I'm like the ringleader. I call the shots.

  • http://twitter.com/charliekelso Charlie Kelso

    Best song from the album until now!! I’m in love with Marina all over again. If her album is released in Brazil this time, I’m definitely buying.

  • http://twitter.com/Chrisjcxa Chris

    I think her choice of songs for the main album is brilliant. It really makes sense how prima donna, which is brilliant, home wrecker, fear & loathing and living dead have this kind of more controlled and balanced production and they are not really all-out-electronic like say radioactive, while they also are really much more radio friendly and more new-wave-ish-typical-Marina&theDiamonds. It seems like she did an excellent work in compliling the track list. And it all is genuinely enjoyable so far.

  • And What!? Huh?!

    OMG! YES!!! YES!!! YES!!!!!

  • http://www.facebook.com/profile.php?id=31208195 Rob Godby

    I’m new to her music, but I LOVE it! I love the depth and intelligence of her lyrics. I don’t think pop music needs to be vapid, shallow and slutty to be entertaining. She reminds me a little of Lana Del Rey (whom I also ADORE). I’ve only heard Homewrecker and Primadonna, but both are amazing.

  • Aaron

    Loved the song! for sure i was getting Hold it Against Me structure vibes! Love It!!!

  • Calen Crate

    Ahhhh. THIS SONG IS MASSIVE. Obsessed. 

  • G’d up

    She’s awesome..I find the Lana Del Rey comparisons odd though. Nothing really similar besides the moodiness they portray (lately).