Rita Ora – “How We Do (Party)” (Video Premiere)

by Bradley Stern

Behold: The video premiere of Rita Ora‘s debut US single, “How We Do (Party)”!

It’s fitting, then, that the video for “How We Do (Party)” is one big party (and bullshit): Dancing! Laughing! Shenanigans! Quickly however, the song and video all congeal into one messy mega-mix of Katy Perry‘s “Last Friday Night (T.G.I.F.)”, Jessie J‘s “Domino” (the song, anyway), a dip into Ke$ha‘s vomit-filled closet and basically everything about Rihanna, ever. It’s all a bit, well…

It’s not as though the comparisons are unfounded, either: After all, Ora herself told The Guardian that while there won’t be a “next Rihanna,” Jay-Z hopes to repeat her success. Oh! Well, alright then.

As for her UK single “R.I.P (feat. Tinie Tempah)”? Now that’s a song that’s got my full attention…even if that’s mostly because it’s Rated R RiRi-rific.

Look: She’s got an amazing voice and definite star wattage, but the comparisons (and/or blatant acts of swagga jacking) are kind of overwhelming. I mean…HELLO! This is Rihanna!

Here’s hoping she becomes more of her own beast in due time.

“How We Do (Party)” was released on March 27. (iTunes)

  • Matthew

    That’s a really bad song. It’s a shame because she can sing well, but that song….

  • http://www.facebook.com/people/Nathalia-Ferrari/1251601953 Nathalia Ferrari

    I like the song and I think Rita’s got talent. R.I.P. is definately better but I think this song has a chance on summer. She needs to find her own image w/ no doubt but she’s not Rihanna when it comes to personality. Well, let’s give the newbie a chance. 

  • Nikolas_Fenti

    When with the tiresome comparisons ever cease? Continually comparing artists to one another is what’s truly reductive. 

    Rita Ora exudes a youthful, fun energy. Not at all like Rihanna. The song is silly and fun. It’s about having a party, and really, how many different ways can you show some teenager partying. Give her a break.

    And for those that don’t know, the song itself was written by Bonnie McKee who also wrote Katy Perry’s  “Last Friday Night (T.G.I.F.)” Can’t really avoid the similarities there, now can she?

  • Robert

    You need to watch her performance of “Roc The Life” on Jools Holland. I can’t wait to hear a studio version!