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Everything Is Embarrassing And Nothing Hurt: The Grand Re-Introduction of Sky Ferreira

LITERALLY STOP EVERYTHING IN YOUR ENTIRE LIFE BECAUSE IT IS EMBARRASSING.

She’s an electro-pop princess. An indie darling. A growling rock star. And now, she’s a soul singer.

Today, 20-year-old singer, songwriter and savior of pop Sky Ferreira premiered “Everything Is Embarrassing” on Pitchfork, the first taste of her forthcoming EP due out on October 2 on Capitol/EMI Records, Ghost. The collection will include production by Jon Brion (Fiona Apple), Greg Kurstin (Lily Allen, Kelly Clarkson), Ariel Rechtshaid (Charli XCX) and Dev Hynes (Blood Orange).

For her new track (co-produced by Rechtstaid and Hynes), the singer’s gone and nixed the gritty guitars and growling vitriol of the Shirley Manson co-penned “Red Lips,” instead providing a soothing, soulful throwback sound–similar to that of Jessie Ware’s fantastic debut, Devotion.

Naturally, the song is everything. And while the transitive property might suggest that it’s therefore embarrassing, it’s not.

Calmly crooning atop a hazy, bouncing ‘80’s R&B beat filled with funky bass plucks, lone piano chords and subtle flourishes of electronica, the songstress doles out the anguish: “Hurts so bad, I don’t know what you want from me, you know I’m trying/And now we’re hanging on by a heartbeat, you know I’m trying, I was always trying,” Ferreira painfully sighs. The lush vocals, echoed and distant, cut deep.

Sky’s latest is yet another representation of her rapidly changing sonic style and ability to tackle any genre. Honestly, is there anything Sky can’t conquer? Answer: No, in fact. There is not.

Now if you’ll excuse me, I’m off to play this one on repeat from now until the end of time.

The Ghost EP will be released on October 2.