It’s been 3 long years since Nadine Coyle, Nicola Roberts, Cheryl Cole, Sarah Harding and Kimberley Walsh–better known as Girls Aloud, and more commonly ’round these parts as the Almighty Aloud–last released a tune together.

Life as we knew it grew cold. The summer no longer long nor hot…until now.

After years of rumors, months of speculation and days of teasing (with 3 more still to go, officially), the girls have finally made good on their promise to give us something once again. And this time, it’s something kinda…new.

Welcome to the sound of the Aloud in 2012.

Just as they did 6 years ago with “Something Kinda Ooooh” off of The Sound of Girls Aloud, the girls have returned with a blast of pop of the fiercest proportions: It’s incredible. An instant smash. The ultimate. Perfection.

But how do I love thee specifically, Aloud? Let me count the ways…

The beat, first of all, is absolutely enormous. Huge and insane. It’s like a blend between Calvin Harris, the searing synthesizers of Lady Gaga‘s “Bad Romance” and Havana Brown‘s “We Run The Night,” all colored by constant explosions, weird electronica glitches, and big, bright piano chords evoking early ’90′s House anthems.

Much like any good Aloud tune, the structure of “Something New” is…well, also insane. (See: “Sexy! No, No, No” and “Biology”.) Really, which other group can so effortlessly dive back and forth between massive melodic choruses, aggressive raps, uncontrollable yelps and rowdy arena-ready chants?

Only the Aloud can cram 10 songs into one package and still sound coherent. And this time, it sounds like one major career retrospective: The tongue-tying rallying cry of “Go girls, go-go-go, go, go!” recalling “Graffiti My Soul” and “Miss You Bow Wow,” the heavily synthesized dance-pop pulsations of “The Show” and “Something Kinda Ooooh,” the male vocoder of “Sexy! No, No, No,” Sarah’s yelping moment recalling “The Promise,” a lyric that nods to “Sound of the Underground” (“Feel the beat deep underground/Boy tonight, it’s gettin’ loud”)–the track plays like both a grand reintroduction and a celebration of some of the Aloud’s finest moments.

“All I want is something new/Something I can hold onto/I don’t want to talk, I just want to dance,” the girls croon on the melodic earworm of a chorus. But the true centerpiece of the track comes at the 2:45 mark, as the Aloud charge into battle with one of their fiercest chants of their career: “We’re the leaders of the pack!” they triumphantly declare on repeat during the song’s glorious, aggressively explosive 30-second finale.

The Aloud never really needed to assert their dominance on top of the girl pop pack in the past (the Top 10 track record speaks for itself), but “Something New” is a brilliantly bitchy way of reminding the lesser groups working their way up–The Saturdays and Little Mix, for example–that they might want to consider checking their wigs at the door.

Apart from the song’s legendary battle cry, how perfectly ferocious is the title itself, “Something New”? It’s as if–after 3 years away from the scene as the troupe–the girls sat down with Brian Higgins in the Xeno studio and said “Right, all this other shit on the radio is boring. Let’s let them have it.” It’s brilliantly minimal, like a Pet Shop Boys title.

And despite fears that the group might not be able to recreate the magic after an extended hiatus, there’s nothing unnatural about “Something New.” In fact, the Aloud have never sounded more like themselves: Nadine belting out the chorus with her diva-sized pipes, Chezza serving us her best attempt at street realness during the rap (her “I like it like THAT!” roar is just too genius), Sarah yelping wildly, baby Nicola not being given her due microphone time, and Kimba sounding jolly to be going along for the ride.

This song is why I’ll always love the Aloud: It’s an unapologetic aural assault of stilettos ‘n’ sass pop that plays like the troupe never parted ways. But the real magic is in the songcraft, which is what has always put the Aloud 50 stories high above the rest: The unexpected verses, the nonsensical lyrics, the constant bouncing in between vocalists–all of it gives their music an extra power-pop punch of personality.

“Something New” is a new Aloud favorite, and a clear contender for best single of 2012. It’s everything a comeback single should sound like. (Just imagine if Spice‘s “Headlines” were actually this fierce.) Almost impossibly, they’ve lived up to the hype.

Who run this mother? As if there was even a doubt.


About The Author

I'm like the ringleader. I call the shots.

  • All’s Gone to Hell

    No, just no. First off, Girls Aloud are so much more than dance-pop. Something Kinda Oooh is an out of this world next gen guitar led production. When you start bringing up Gaga, harris, and havana “one hit wonder” brown, you know something went wrong. This song is generic and the structure isn’t complex, it’s just a mess. It’s a blatant, ran out of ideas mess so throw the old ones half baked into a blender and see what happens mess.. It recycles Love Machine with Gaga for a luke warm, contrived, trying too damn hard mess. It has happened, GA is finally on the decline (artistically). This is there Get Sexy, except it’ll probably blow up the charts. Ugh. I’d take The Saturdays over this though. Ppl will call this approximation of former greatness Something Kinda Oooh 2.0, just like they called the approximation of former greatness that is Your Body the Dirty 2.0. Both 2.0s are overdone and generic. There is nothing left to look forward to, I have officially out grown pop and I hope everyone else manages to hold on longer than I did. (I still have Lana Del Ray though.)

  • http://www.facebook.com/kittykat3544 Katie Gustafson

    I like the beat but the lyrics are messy and don’t really meld together well. It’s like they each did something in a studio by themselves, and it was all pieced together by someone else (which is probably what happened). Here’s hoping a second single tops it.

  • http://twitter.com/Tillology Matt Castillo

    No other group can deliver pop the way they do and that’s a fact. Something New is classic aloud doing what they do best and leading the pack. Brilliant review for a brilliant song.

  • Pez

    I’d make a comment properly explaining the extent of my current batshit insanity but I’m too busy listening to the song.

  • Guest

    The problem is that since Girls Aloud took their hiatus, the rest of Top 40 Radio caught up with them. I’ve listened to this in a few times and whenever I play it back in my head, I just overlay the backing track of “Party Rock Anthem”, “Starships”, “Call My Name” or any shit David Guetta song in recent memory. The whole Euro-pop trend has been going on long enough. “Something New” is nothing of the sort: it sounds inane and pedestrian. Girls Aloud thrived in the mid-2000s era in a scene ruled by Indie-Rock and Hip-Hop because they made absolute manic, unabashed, unapologetic, post-Britney pop tunes. I never thought they would gape to such dumb (not smart-dumb a la “Something Kinda Ooooh”) lyrics about “dancing”, which could be for nearly any artist in 2012. Cheryl is simply cringe-inducing here, but there are some good parts: the chorus is as much an ear-worm as any of their best singles, Nicola’s “ah-ah” bit, and the last 30-second full-on Queen Nuhdeen assault.

    I was really hoping they would prove themselves “leaders of the pack” with a completely unexpected sound alien to today’s club-obsessed radio; i.e. perhaps a live-sounding, arena rock anthem, which would not only through back to their early guitar-hooky hits upon their 10th year anniversary, but also set them apart (“Something New” is honestly not that different from Xenomania’s two recent Saturdays tracks, “All Fired Up” and “Get Ready, Get Set” – both amazing, but only worthy of Girls Aloud B-side status).

    Perhaps it will all fall into place with repeated listens, a stunning video and Girls Aloud signature cheeseball choreography. I had the same reaction to “The Promise,” which is now probably in my top 11 Girls Aloud singles now.

  • Guest

    The problem is that since Girls Aloud took their hiatus, the rest of Top 40 Radio caught up with them. I’ve listened to this in a few times and whenever I play it back in my head, I just overlay the backing track of “Party Rock Anthem”, “Starships”, “Call My Name” or any shit David Guetta song in recent memory. The whole Euro-pop trend has been going on long enough. “Something New” is nothing of the sort: it sounds inane and pedestrian. Girls Aloud thrived in the mid-2000s era in a scene ruled by Indie-Rock and Hip-Hop because they made absolute manic, unabashed, unapologetic, post-Britney pop tunes. I never thought they would gape to such dumb (not smart-dumb a la “Something Kinda Ooooh”) lyrics about “dancing”, which could be for nearly any artist in 2012. Cheryl is simply cringe-inducing here, but there are some good parts: the chorus is as much an ear-worm as any of their best singles, Nicola’s “ah-ah” bit, and the last 30-second full-on Queen Nuhdeen assault.

    I was really hoping they would prove themselves “leaders of the pack” with a completely unexpected sound alien to today’s club-obsessed radio; i.e. perhaps a live-sounding, arena rock anthem, which would not only through back to their early guitar-hooky hits upon their 10th year anniversary, but also set them apart (“Something New” is honestly not that different from Xenomania’s two recent Saturdays tracks, “All Fired Up” and “Get Ready, Get Set” – both amazing, but only worthy of Girls Aloud B-side status).

    Perhaps it will all fall into place with repeated listens, a stunning video and Girls Aloud signature cheeseball choreography. I had the same reaction to “The Promise,” which is now probably in my top 11 Girls Aloud singles now.

  • Guest

    The problem is that since Girls Aloud took their hiatus, the rest of Top 40 Radio caught up with them. I’ve listened to this in a few times and whenever I play it back in my head, I just overlay the backing track of “Party Rock Anthem”, “Starships”, “Call My Name” or any shit David Guetta song in recent memory. The whole Euro-pop trend has been going on long enough. “Something New” is nothing of the sort: it sounds inane and pedestrian. Girls Aloud thrived in the mid-2000s era in a scene ruled by Indie-Rock and Hip-Hop because they made absolute manic, unabashed, unapologetic, post-Britney pop tunes. I never thought they would gape to such dumb (not smart-dumb a la “Something Kinda Ooooh”) lyrics about “dancing”, which could be for nearly any artist in 2012. Cheryl is simply cringe-inducing here, but there are some good parts: the chorus is as much an ear-worm as any of their best singles, Nicola’s “ah-ah” bit, and the last 30-second full-on Queen Nuhdeen assault.

    I was really hoping they would prove themselves “leaders of the pack” with a completely unexpected sound alien to today’s club-obsessed radio; i.e. perhaps a live-sounding, arena rock anthem, which would not only through back to their early guitar-hooky hits upon their 10th year anniversary, but also set them apart (“Something New” is honestly not that different from Xenomania’s two recent Saturdays tracks, “All Fired Up” and “Get Ready, Get Set” – both amazing, but only worthy of Girls Aloud B-side status).

    Perhaps it will all fall into place with repeated listens, a stunning video and Girls Aloud signature cheeseball choreography. I had the same reaction to “The Promise,” which is now probably in my top 11 Girls Aloud singles now.

  • Guest

    The problem is that since Girls Aloud took their hiatus, the rest of Top 40 Radio caught up with them. I’ve listened to this in a few times and whenever I play it back in my head, I just overlay the backing track of “Party Rock Anthem”, “Starships”, “Call My Name” or any shit David Guetta song in recent memory. The whole Euro-pop trend has been going on long enough. “Something New” is nothing of the sort: it sounds inane and pedestrian. Girls Aloud thrived in the mid-2000s era in a scene ruled by Indie-Rock and Hip-Hop because they made absolute manic, unabashed, unapologetic, post-Britney pop tunes. I never thought they would gape to such dumb (not smart-dumb a la “Something Kinda Ooooh”) lyrics about “dancing”, which could be for nearly any artist in 2012. Cheryl is simply cringe-inducing here, but there are some good parts: the chorus is as much an ear-worm as any of their best singles, Nicola’s “ah-ah” bit, and the last 30-second full-on Queen Nuhdeen assault.

    I was really hoping they would prove themselves “leaders of the pack” with a completely unexpected sound alien to today’s club-obsessed radio; i.e. perhaps a live-sounding, arena rock anthem, which would not only through back to their early guitar-hooky hits upon their 10th year anniversary, but also set them apart (“Something New” is honestly not that different from Xenomania’s two recent Saturdays tracks, “All Fired Up” and “Get Ready, Get Set” – both amazing, but only worthy of Girls Aloud B-side status).

    Perhaps it will all fall into place with repeated listens, a stunning video and Girls Aloud signature cheeseball choreography. I had the same reaction to “The Promise,” which is now probably in my top 11 Girls Aloud singles now.

  • Guest

    The problem is that since Girls Aloud took their hiatus, the rest of Top 40 Radio caught up with them. I’ve listened to this in a few times and whenever I play it back in my head, I just overlay the backing track of “Party Rock Anthem”, “Starships”, “Call My Name” or any shit David Guetta song in recent memory. The whole Euro-pop trend has been going on long enough. “Something New” is nothing of the sort: it sounds inane and pedestrian. Girls Aloud thrived in the mid-2000s era in a scene ruled by Indie-Rock and Hip-Hop because they made absolute manic, unabashed, unapologetic, post-Britney pop tunes. I never thought they would gape to such dumb (not smart-dumb a la “Something Kinda Ooooh”) lyrics about “dancing”, which could be for nearly any artist in 2012. Cheryl is simply cringe-inducing here, but there are some good parts: the chorus is as much an ear-worm as any of their best singles, Nicola’s “ah-ah” bit, and the last 30-second full-on Queen Nuhdeen assault.

    I was really hoping they would prove themselves “leaders of the pack” with a completely unexpected sound alien to today’s club-obsessed radio; i.e. perhaps a live-sounding, arena rock anthem, which would not only through back to their early guitar-hooky hits upon their 10th year anniversary, but also set them apart (“Something New” is honestly not that different from Xenomania’s two recent Saturdays tracks, “All Fired Up” and “Get Ready, Get Set” – both amazing, but only worthy of Girls Aloud B-side status).

    Perhaps it will all fall into place with repeated listens, a stunning video and Girls Aloud signature cheeseball choreography. I had the same reaction to “The Promise,” which is now probably in my top 11 Girls Aloud singles now.

  • Allison

    I’m in love with this song.

    I’m not a big fan of the chanting opening the song (it took a good while for that part to gel with me), and I really wish the title was “Leaders of the Pack” or just “The Pack” (“Something New” is too….soft of a title for a song like this).

    But mostly I’m happy to have my girls back. I missed their explosive energy – their songs give me something that no one else does. Welcome back Girls Aloud!!!!!!!!

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  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!

  • Justin

    They’re wrong for the way they photoshopped the hell out of Nadine’s legs and ankles…*squint* and Kimberly’s freakish baby arm!! LOL!