Rihanna’s Escape From Rihality: “Diamonds” (Video Premiere)

by Bradley Stern

After her sister in all things Illuminati Kee$ha premiered her video for “Die Young” last night, G4L Navy Commander Princess Rihanna has just released the gorgeous visual accompaniment to “Diamonds,” the lead single from her forthcoming record Happy Fearless Chalice Unapologetic.

Taking a break from hashtagging and Instagramming for a moment, the Barbadian beauty brings her Navy on a surreal journey for her Sia-penned Top 10 smash, resulting in a series of striking, symbolic visuals: Blunts filled with diamonds, a terrifying late-night chase, the Northern Lights, a room of objects shattering in reverse (breaking dishes up in here, to be exact), a stroll through the desert, galloping horses, a burning rose, riot squads, a city in flames and a stunning final moment drifting away at sea.

According to RiRi herself, the dramatic clip isn’t meant to be interpreted as a single narrative: “With ‘Diamonds,’ it was just a series of vignettes that we put together to help get the emotion across throughout the song ’cause the song changes and it builds,” she told MTV.

The video was shot by constant collaborator Anthony Mandler–you can tell once the desert scenes kick in–and the overall tone is much darker than what we’ve been seeing from Ri lately, giving off major Rated R vibes. (My favorite!)

Much like the song, I absolutely adore the video–I think Ri’s effectively nailed the otherworldly feel of the track.

Shine bright, Ri!

“Diamonds” was released on September 27. (iTunes)

  • Bridges

    I’m not feeling this video at all. I think the cinematography is stunning but the video is pointless, there’s just a bunch of storylines that I guess have some hidden meaning and it’s supposed to make sense but it all feels really disjointed (exactly the problem I had with Gaga’s “You & I”) By the end of the video I just feel like I wasted 4 minutes of my life.

    By the way, Bradley, I’m a bit disappointed you didn’t make a reference about the video’s horse sequence and Britney’s iconic “Radar Horse”

  • cookie_triangle

    hes so byass for his adoration of rihanna

  • musiclover

    I agree, not into this music video

    Check out my review of it on my blog! http://musicblogiest.blogspot.com