The Incredible Debut of Nikki Williams: “Kill, Fuck, Marry”

by Bradley Stern


Meet newly signed Chameleon/Island Def Jam artist, Nikki Williams.

The 23-year-old South-African songstress was signed in September of 2011 after penning “Fly Away” for Country Strong, as well as co-writing “Like My Mother Does” for Idol‘s Lauren Aliana. And judging by her Twitter, she’s been in the studio with Darkchild too.

“Kill, Fuck, Marry,” which was co-penned by Sia and Stargate,, is the first taste of a tune from Ms. Williams–and judging by this song, she’s instantly become my Most Anticipated Artist of 2013.

First of all, that voice alone: She’s an absolute powerhouse! She sort of reminds me of Clare Maguire‘s major chops, with Lana Del Rey‘s quivering conviction, with a little bit of Miley/Demi gritty twang on the side. Major pipes, major control–I’m totally blown away. Chills!

The track itself is massive; a gut-wrenching ode to a crazy love set atop dreamy electronica, a tripping beat and a subtle piano melody, all sung by a self-professed loon. “Kill, fuck, marry are the things I want to do to you,” Williams declares. It’s one of the best of 2012, easily.

I mean, those lyrics: Are you kidding me, Sia? “I don’t scare you, and that is all I need to keep me from a padded cell.” Also: “Passion feeds lust when the trust is questioned, and the going gets tough when the pain is lessened.” Pure poetry.

The video is essentially Marina And The Diamonds’ “Radioactive” meets Lana Del Rey‘s “Ride” meets Sky Ferreira‘s “Sad Dream” video, in that it’s a very nostalgic Americana throwback of motorcycles, gun slingin’ and motel slummin’ in heartland America. (And since I already know how y’all operate: The guy in the video is Austin Sanderson. Go ‘head, stalk him.)

I’ve been effectively killed, fucked and married twice over. Listen immediately and love endlessly.

  • http://www.facebook.com/eric.s.carnes Eric Shawn Carnes

    Thank you SOOOO much for the great review..I have had the honor and pleasure of working with Nikki over the course of this recording…JUST WAIT untill you hear the other cuts..STUNNING!!! She is indeed a character also..I am so excited for the world to “get to know” this amazing woman!

  • http://www.facebook.com/profile.php?id=1438248330 Tessa Smith

    INDEED Eric, INDEED she is! So happy for her today, and so thankful she has always had your love and support, I know you have always shown nothing but respect for her and held her name up high. Today is NIKKI WILLIAMS DAY!

  • http://www.facebook.com/william.gilliam.9 William Gilliam

    OMG Hot.. Get this on Itunes Please…. I want to buy it so bad.. She is Amazing and this is a brillant song…

  • Bridges

    What is it about wannabe pop divas nowadays wanting to drain the fun out of pop music? Everything has to be about death and dying and killing (I blame Lana Del Rey for this) Having said that, I am mesmerized with Nikki William’s voice and the chorus of the song is impressive so I’ll definitely be checking out any future material from this girl, she’s got some serious talent!

  • Dan W.

    I think a lot of it is also a reaction against how empty Kesha, Rihanna, Britney, and Katy have made pop. Every young girl seems to have stories of A&Rs trying to turn them into one of them. It doesn’t work out. Then they rebel by doing something dark.

  • Britney Lover

    it’s too similar to Lana for my liking…the song, the video…it’s like Ride redux :/

  • http://twitter.com/JoshuaPingley Joshua Pingley

    This is shockingly addictive for a midtempo track. I love it. Nikki is definitely one to watch out for I think.

  • musiclover

    Track takes time to get into, and even then, it is between ok-good

    Check out my blog! http://musicblogiest.blogspot.com

  • Pingback: World Music News » Blog Archive » Nikki Williams, A*M*E, Kat Graham + More: 5 Must-Hear Pop Songs of the Week()

  • Pingback: Nikki Williams, A*M*E, Kat Graham + More: 5 Must-Hear Pop Songs of the Week | Music. Movies. News.()