demiheartattack

There comes a time in every young woman’s life when she experiences her first real heartbreak, develops a tough exterior, dip her hands in black goo and put up her defenses (and hands) ’cause she don’t want to fall in love.

Demetria Lovato, giver of Heart Attacks and Breaks, has premiered the long-teased music video for her Nikki Williams-penned single, “Heart Attack.”

The video essentially wavers between two settings: A Kelly Clarkson-esque rocking affair in an abandoned warehouse/church/wherever you go to set up a full band and ‘rawk out,’ sort of like…

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…And some sort of clinical looking (PAGING DR. LOVATO!) white room where Demi’s had way, way too much fun finger-painting. The walls are dripping! Or has she simply gone overboard while painting her nails like a girl? As Dannii would moan: Dirty hands, I demand. It’s all a little bit…

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Her ‘in between’ look is the best however, where she’s breaking down…but not quite having a heart attack.

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The black and white aesthetic throughout helps to explain the #BLACKOUT and #WHITEOUT Twitter teasers that have been used to reveal bits and pieces of the campaign so far (which subsequently led to “Is she really copying Britney‘s Blackout?!” panic atta-a-ah-AH-AHCKs shortly thereafter.)

Could have used some actual hearts and/or attacks, but what can you do? There’s an oily situation on her hands. Someone get Demi a Tide To Go pen, stat!

“Heart Attack” was released on February 25. (iTunes)

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  • http://twitter.com/lefilsrodriguez LeFilsRodriguez

    Love the song but the music video is very boring. I mean 3 different scenes for a major first single music video release ? Really ? How broke were they ?

  • yayjulian

    looks like a GET BACK remake tbh

  • http://twitter.com/JoshuaPingley Joshua Pingley

    Terrible video really.

  • Lance

    For as confident as Demi is on xfactor…. her screen presence is lacking and feels contrived.
    The hand motioins are like LOOK AT ME TRYING.

  • Jacob Ryan

    How thoroughly Kelly Clarksonian. The song was already a little close for comfort. The video is just 7000% in Kell’s footsteps. Not a single toe in her own pond. Sad.

  • http://www.facebook.com/EWHITE20 Ewout Bruneel

    the song itself is amazing & strong, the clip looks like there was a great idea & then they looked at the availble budget…” Oops…well.. just act overlly dramatic demie it will be ok! xD