Hey, remember when Lady Gaga released that ARTPOP promo single “Do What U Want (feat. R. Kelly)” on Monday? And it was, like, good and catchy, and everyone else thought it was good and catchy too? (Except for the jealous H8RS, obviously.)
Well, Mother Monster noticed too. And in an entirely planned maneuver (LOLOL JK, everything is messy!!!), Gagaloo has decided to briefly put the planned (and still unheard) second single “Venus” on pause to release “Do What U Want” as The Official Second Single from ARTPOP.
From Sister Swine herself:
Don't worry monsters! We are still scheduled to release #Venus this Monday with a snippet on Friday! AND it will STILL have its own video!
— Lady Gaga (@ladygaga) October 22, 2013
However we are overwhelmed by the worldwide response + excitement for DO WHAT U WANT feat. R KELLY & are happy to announce it as 2nd Single!
— Lady Gaga (@ladygaga) October 22, 2013
Its time to band together + spread the word as 11.11 ARTPOP approaches! Thank u for creating this unexpected turn I feel very blessed today.
— Lady Gaga (@ladygaga) October 22, 2013
#Blessed.
You see, the don’t-call-it-a-single is behaving like a this-is-a-proper-single, so they’re making it an official single. This is also what’s known as The “Edge of Glory” Effect, when “Edge of Glory” unexpectedly shot to #1 when released as a promo single ahead of Born This Way. (Let’s just hope that there aren’t any, um, “creative differences” with the director of this particular music video.)
“Do What U Want” is a great song, so no complaints here — even though it’s great in an album track sense. As a single? Well, I’m less sure. But it’s already performing well, so whatever! HER ARTPOP COULD MEAN ANYTHING, HELLO.
Remember — she writes for the music, not the charts.
APPLAUSE didn't DEBUT AT #1! KATY IS BETTER THAN HER! #UWontUseMyMind I write for the music not the charts pic.twitter.com/KjOpFURWwl
— Lady Gaga (@ladygaga) October 20, 2013
DURR WUHCHUR WAH WIMMUH BAHHHHDEYAH.
“Do What U Want” was released on October 21. (iTunes)