Category — Ayumi Hamasaki
Ayu Ready For The Next Level?
Filed in: Ami Suzuki, Ayumi Hamasaki

Here we have the official cover and tracklisting for Ayumi Hamasaki’s tenth studio album, NEXT LEVEL, featuring a handful of tracks with names worthy of competition for the most absurd J-Pop titles in history (Pieces of SEVEN being a shining example.)
I’m also rather confused about this cover, which features our Ayu seemingly transformed into a modern disco diva surrounded by a techno-technicolor paradise. Just who does she think she is lately with all this electronica influence–Ami Suzuki?
Click “Read More…” for the tracklisting!
CD DISC 1:
01.Bridge to the sky
02.NEXT LEVEL
03.Disco-munication
04.EnergizE
05.Sparkle
06.rollin’
07.GREEN
08.Load of the SHUGYO
09.identity
10.Rule
11.LOVE ‘n’ HATE
12.Pieces of SEVEN
13.Days
14.Curtain call
CD DISC 2:
LIVE CD from “PREMIUM COUNTDOWN LIVE 2008-2009 A”
01.GREEN
02.Will
03.End of the World
04.Heartplace
05.And Then
06.Naturally
07.POWDER SNOW
08.HOPE or PAIN
09.Over
10.SCAR
11.SIGNAL
12.Hana
13.too late
14.everywhere nowhere
15.Days
16.For My Dear…
<DVD>
01.Days <video clip>
02.GREEN <video clip>
03.Rule <video clip>
04.Sparkle <video clip>
05.NEXT LEVEL <video clip>
06.Curtain call <video clip>
07.Days <making clip>
08.GREEN <making clip>
09.Rule <making clip>
10.Sparkle <making clip>
11.NEXT LEVEL <making clip>
12.Curtain call <making clip>
Lest we forget, this is also the first major Japanese release to be done in USB format. Production is quite limited, so please do yourselves a favor and pre-order while you still can if you’re looking to nab one of these bejeweled beauts.
March 3, 2009 1 Comment
Ayu, Is That YOU?
Filed in: Ayumi Hamasaki, Koda Kumi

Who says you can’t teach an old J-Pop superstar new tricks?
“SPARKLE” is the second A-side from Ayumi Hamasaki’s forty fifth single, “RULE/SPARKLE.” And, though I never thought I’d find myself blogging these words: Koda Kumi–watch yourself.
While translations are still funneling in as we speak, the general gist of the lyrics is something we’ve not seen from Hamasaki since the days of “My Name’s WOMEN”:
“If you do it only half way, then it doesn’t tell me anything /
If you don’t try to touch, then I don’t understand.”
That’s right, ladies–It’s time for a little synth-ified reinterpretation of a whip cracking, booty smacking Ayumi Hamasaki empowerment jam. Moaning electro beats, bubbling house riffs, and a Junkie XL-worthy guitar strum coursing throughout…Now who would think I’d ever be referencing those kinds of sounds for an Ayu review?!
But as we know, Ayumi Hamasaki is always evolving, and this release may simply be a sign of what’s to come.
Some might even call it…The next level.
And in fact, they will: NEXT LEVEL is the name of Ayumi Hamasaki’s 10th studio release, a 13-track LP due on March 25. As is custom in the world of J-Pop, the album will be released in a buttload of formats; the most jam-packed of the set being the double CD+DVD featuring a live CD from “PREMIUM COUNTDOWN LIVE 2008-2009” and a DVD of six music videos.
Best of all, the release of NEXT LEVEL will also be packaged in a USB stick format, as seen below.
As a shameless whore for all things attractively packaged and branded, I can safely conclude that I absolutely MUST HAVE IT.
DL: Ayumi Hamasaki – SPARKLE (Sharebee)
Click here to pre-order “RULE/SPARKLE.”
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Click above to hear more from Ayumi Hamasaki…And yes, she’s now on US iTunes!
February 15, 2009 1 Comment
Ayumi Hamasaki: RULE
Filed in: Ayumi Hamasaki, Single Review

It’s the New Year…Must be time for another Ayumi Hamasaki release!
“RULE” is Hamasaki’s forty-fifth (sweet Jesus) single, planned as the international theme song for upcoming film, Dragonball Evolution.
With this new release, we find our Ayu returning once more to her classic rock roots, Grinding guitars and unstoppable, driving synths, as well as filtered vocals and a shouty chorus propel the track into familiar grungy musical territory (“Evolution”, “GAME”).
Sadly however, I remain unconvinced.
Similar to my sentiments regarding the previous single (“DAYS/GREEN”), I feel compelled to lament that, once again, the new single fails to inspire the same satisfaction presented within I Am…, Rainbow, or even MY STORY. I cannot help but declare the track to be ultimately…safe.
In some ways, I fear that Hamasaki has sonically surpassed her peak position, and is now preparing for a safe route back down toward the summit. She’s proven herself an icon, garnered an impossibly successful record run, and managed to stay relevant in an industry known for shape-shifting. However, nothing she’s done in the past two or three years seems to be connecting with me as well as her earlier work.
Perhaps it’s just my natural progression away from the J-Pop scene in the past few months?
Either way, I hope to be proven wrong in the near future.
The single “RULE/SPARKLE” will be released February 25. Click here to pre-order now!
DL: Ayumi Hamasaki – RULE (Sharebee)
Ayu…Return to the underground dance scene. For me? …Please?
February 1, 2009 5 Comments
Ayumi Hamasaki: Days
Filed in: Ayumi Hamasaki
Check out Ayu’s special acoustic performance of “SEASONS” last night on FNS Kayousai, followed by an orchestral rendition of her latest single, “DAYS.” The new song is pretty much the standard stuff of Ayumi’s winter releases, a haunting, cyclical ballad that threatens to reduce the woman to tears at any moment. A nice compliment to the other A-side, “GREEN,” I suppose.
Ayu looks absolutely stunning in this performance, though that’s never not been the case. It’s always so mesmerizing to watch her perform…She is the Queen of J-Pop, after all.
December 11, 2008 No Comments
Ayumi Hamasaki: Going GREEN
Filed in: Ayumi Hamasaki

Though it feels as though it’s been years, Ayumi Hamasaki’s last single, “Mirrorcle World,” was released a mere seven months ago. Nonetheless, this is Ayumi we’re talking about…A life without a constant, relentless barrage of Ayu singles and albums, one after the other on a monthly basis? That’s not a life I wish to be leading.
Thankfully I can breathe easy tonight, as the reigning empress of J-Pop plans the return to her throned position with the release of her 44th single, “GREEN/DAYS,” on December 18th.
Interestingly, unlike many of Hamasaki’s former singles, “GREEN” has been gaining buzz for months now. With Avex, fans tend to be left in the dark regarding song titles and information. This time around however, Ayu herself has been leaking snippets and lyrics over the past few weeks on her blog. And now, the single has finally wiggled its way out into the real world!
A smooth mixture of traditional Japanese strings and a distinctly tribal beat, “GREEN” is a rich, paced, and beautiful. Like “Voyage” or “Moments,” I know Ayu is truly emoting a story here. The song provides a slow and meticulous build, similar to that of “HEAVEN.” Reaching the chorus, the track becomes vintage Hamasaki and, for a moment, I forgot this was a new single. Nonetheless, it’s a solid effort.
While I’ve not been too pleased with Ms. Hamasaki’s musical output in recent years, I have to say that “GREEN” is a refreshing, seemingly focused effort. It doesn’t entirely thrill me, though it happily steers clear of becoming yet another carbon copy of a formulaic up-tempo rocker or signature Ayu winter ballad that has plagued the past few releases.
A new beginning for a new Ayu…I like it.
Click “Read More…” to read the fully translated lyrics, thanks to this poster. Truly gorgeous and poetic…Much like most of Ayu’s back catalog.
GREEN
The light sparkled coldly
Like the trees hide the sea, the colours were extinguished
Tied to a wish, keeping everything at a distance
As if I were afraid of warmth
Ever since our fingers touched
It’s like my thoughts are overflowing
Because of that moment,
I recognized this love
Why is it that a person who follows their heart
Finds walking so difficult?
Even though I know you’ll say “I really, truly understand”
In reality, your eyes betrayed you
And denied your beliefs
The future staring at me
Is the sweet silhouette of that person
When the winds change,
Will this thought be conveyed?
Ever since our fingers touched
It’s like my thoughts are overflowing
Because of that moment,
I recognized this love
The future staring at me
Is the sweet silhouette of that person
When the winds change,
Will this thought be conveyed?
la la la…
la la la…
DL: Ayumi Hamasaki – GREEN
Make sure you purchase the single! Never hesitant to overly capitalize upon a release, Avex has decided to release the single in four different ways, so check it out!
November 14, 2008 1 Comment
Koda Kumi: Better Than Best
Filed in: Ayumi Hamasaki, Koda Kumi
At the age of 25, Koda Kumi is set to release her fourth (count them, four) greatest hits album according to her fan club. BEST~third trial~, will be released on Dec. 17th, only eight years after Kumi’s debut.
Don’t be fooled by the title, non-Kumi enthusiasts…It’s the fourth compilation. Last year, Avex Records released the astonishingly unnecessary BEST~Bounce & Lovers~, a collection of seemingly random up-tempos and ballads from her back catalog. Most likely, this is an effort to revitalize Kumi’s scandalized public image, allowing us all to remember the better, more wholesome times…Like this! Seriously though, it’s been one studio album since the last greatest hits. Who do they think she is, Ayumi?
Oh, J-Pop stars…You manage to stay on top for even a year, you’ll still have four Greatest Hits collections waiting for you on the way out.
———————
On a side note, Grace Jones‘ album has finally made its way to my inbox…Hold on tight.
October 14, 2008 No Comments
Do Me, Do Me More
Filed in: Ayumi Hamasaki, Ciara, Gwen Stefani, Namie Amuro
Here we have the better of the two new song releases from Namie Amuro’s latest greatest hits compilation, BEST FICTION. The video is a fairly good summarization of all things Namie Amuro in the past few years: It’s got the metallic mod-disco glamorous sheen of her latest clips, the usage of tiny hats, and, of course, those signature Amuro moves that are about one batted eyelash away from asleep. I’ve never seen someone manage to look so tired while still doing so many vigorous dance moves other than this woman. Whatever…she’s amazing.
There’s not a whole lot going on in this Alice In Wonderland-themed video that hasn’t been conquered before (minus the stripper horses…or horse strippers), though I appreciate the usage of various winning formulas of recent history. The dancing brings me back to a less intense version of Ciara’s rooftop choreography for “Get Up,” the damsel-in-distressed Alice conjures Gwen “What You Waiting For?” And how much does she look like Ayumi in “Because of You”?
July 16, 2008 No Comments
Stay With Me
Filed in: Ayumi Hamasaki, Utada Hikaru
I’ve been neglecting the Eastern world for some time, so in celebration of Utada’s release of her next single from HEART STATION, I present the full PV of “Prisoner of Love,” directed by Takeishi Wataru. He’s responsible for many of Hikki’s older videos including “Wait & See” and “Addicted To You,” as well as videos for other icons like Miss Hamasaki.
The video’s pretty simple and clean (HA!), featuring a newly pixified and androgonized Utada recording and playing instruments as she does in real life! I wonder if she was producing an actual song as this was filmed? Quite possible.
You know, I sort of forgot how beautiful this song was until I stumbled upon the video recently. I never actually reviewed the album when it was released weeks ago, and I guess that alone speaks volumes for my feelings on the matter. I love Hikaru to death. She’s one of my top three entertainers of all time. Yet overall, the album seemed to sail by my subconscious quite quickly after its release. It’s melodic and warmly soothing thanks to the many synth-heavy mid tempo tracks, though altogether it lacks any truly addictive songs, barring “Take 5.” Nevertheless, HEART STATION is one immensely soothing concoction. See the picture to the right? That’s essentially the mood of the album, captured in one frame. Enjoy the video!
May 22, 2008 No Comments
Eye Candy
Filed in: Ayumi Hamasaki, Yelle
Today’s the video premiere of Ayu’s “Mirrorcle World” and its divalicious. There are some occasional style rip-offs of her Memorial Story era videos, but she’s in fishnets and a corset for God’s sake, so let’s not get picky. While the beginning drags a bit as she vogues down the streets of France in her beret, the video picks up pretty quickly. The telephone booth sequence is pure hot tranny fierceness as she gets all dramatic about the Matrix-like baddies trying to break in on her phone sex session. The necessary “one giant poofy dress per video” law is also well and alive here, properly drowning her in loads of fabric.
Then we’ve got the primary color-centric, sex-laden electro romp from Yelle, for the hottest single off her album “Je Veux Te Voir”. She demonstrates the proper usage of gym-related paraphernalia, the fit of several box cut mini-dresses, and her mastering of awkward hand-clap related dance moves. I don’t know, I’d never really seen Yelle perform before, but I just didn’t picture this kind of music coming out of her…she looks like such a proper little lady, it’s adorable! Oh, and do watch for the brief subliminal cameos of a Strawberry and a Banana near the end of the club scene.
March 19, 2008 1 Comment
I Ai Ayu
Filed in: Ayumi Hamasaki
I hate this bitch. She’s sucking me dry! Ayu-Mi-X 6: Gold, Ayu-Mi-X 6: Silver, a special release of the vinyls of every past single she’s done, the Asia Tour 2007 DVD, and now THIS? “Mirrorcle World”. A super-duper deluxe release of an already released song (“Mirror”…though lengthened by a few minutes), as well as a re-recording of her past hit songs? Now just who in the hell does she think she is, the Japanese Madon–Oh, wait….right…Hmm.
Okay then, here are the luscious cover shots of Ayumi Hamasaki’s eleventy sixth single release:
And, until the PV, airs…here’s the full song accompanied by splices of her past videos.
March 12, 2008 No Comments

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