Here we have Rihanna performing a perfectly good rendition of her latest hit single and official MuuMuse anthem, “Rude Boy.”
Notice her poise and professionalism, even as a duo of Keith Haring-inspired RudeBots attempt to get all up in her business throughout the song. One even starts squirting her with his robo-fluid at the song’s end!
I swear to God, the security at these events is just appalling.
The video for “Rude Boy” is here, adding yet another piece of perfection to the sublimity that is the Rated R promo campaign.
Ditching the moody noir of Rated R for a moment, Riri takes us on a much needed trip to the tropics in her newly released video. It’s bright, brash, and everything I could have hoped for and more. The hip twerks! The lip action! THE RUDENESS.
I AM LITERALLY FREAKING OUT.
Sure, there are copious amounts of similarity to M.I.A.‘s signature style and Grace Jones‘ work with Keith Haring from the mid-eighties, but this doesn’t feel the least bit ‘stolen’ to me. In fact, everything about the “Rude Boy” video screams authentic: This is how this island girl gets down, and she is such a fuckin’ lady about it.
Beg to differ and call her a thief (a swagger jacker, if you will)? I don’t care. I love this woman, and all I want is more.
Here we have Rihanna channeling both past (Grace Jones‘ collaborations with Keith Haring) and present (Janelle Monae) in a way that doesn’t smack you over the head with snobbish art elitism.
I’m sold.
DON’T FORGET TO START REQUESTING TODAY!






