As I explained in my PowerPoint presentation on The Genius of Keri Hilson‘s “Gimme What I Want,” it is an indisputable scientific fact that any song with the word “Gimme” in the title is a certifiable smash–there’s Britney‘s “Gimme More,” Ciara‘s “Gimmie Dat”–and now, to no one’s surprise, Cassie‘s own “Gimme That.”

Since her 2006 debut, the flaw-free icy electro-R&B queen has been drifting away from the chilly synthesizers to embrace some rather fiery club beats, as evidenced on her 2009 RedOne stormer “Let’s Get Crazy” and her recent breezy collaboration with Japan’s DJ Komori on “Sound of Love.” But now, Cassie’s hitting the floor with straight fever.

“Gimme That”–the latest leak from her ever-elusive sophomore release–finds Cassie slicing up the drippy, chilly beats of Kelly Rowland‘s “Motivation” (or perhaps even her own “Me & U”) and sauteing them with some searing four-to-the-floor House beats. The result? HOT FIYAH DELICIOUSNESS!

“Gimme that/I know you got it, even with your hands behind your back,” Cassie monotones on top of the surging chorus. It’s a relentlessly mayjah club banga, proving once again that the Connecticutian speak-singing chanteuse will forever hold the crown. (Sorry, CiCi!)

While we breathlessly await the release of her brand new single “King Of Hearts” (a new teaser trailer and website are launching tonight at 6:30 PM EST!) “Gimme That” is giving me all I need and more to get through this day.

CASSIE VENTURA: FAVE SLAYER SINCE 2006.

“King of Hearts” will be released in December. (iTunes)

Kelly Rowland‘s finally unleashed the video for “Lay It On Me (feat. Big Sean),” the third official single from her third studio album released earlier this summer, Here I Am.

And just look at Miss K. Row! She’s being so sexy with that slinky! And winding and grinding all up against that tin foil! And then she’s bumping and grinding on all those menz!

But I, oh…err. There’s certainly a lot of sexy going on here, but is it too much sexy? Rowland looks simply stunning, and the song is called “Lay It On Me” of course, but…isn’t it all a bit much? Not in the ‘Oh my God, don’t show me her grinding her booty against a man because overt references to sexuality offend my sensibilities’ sort of way, but in the ‘OKAY YES, WE GET IT KELLY’ sort of way. It just feels a bit, err…forced. Or less effective even, given that the much more sexy video for “Motivation” just happened. I don’t know. I REALLY JUST DON’T KNOW.

The greater tragedy of course is the severe lack of footage of Suzy the Elephant. She was only onscreen for like, what? 3 seconds? Did she slip up during the dance routine? Did they know she’d be a scene-stealer? WHERE WAS HER BIG MOMENT?!

Maybe they just didn’t feel comfortable with how big she looked onscreen. After all, she did demand cookies while on set.

“Lay It On Me” was released to radio in September. (iTunes)

She’s already released “Run The World (Girls),” “Best Thing I Never Had” and “1+1″ (as well as their accompanying videos), submitted and then quickly removed her 2011 VMA smash “Love On Top” (which managed to debut at #20 on the Billboard Hot 100) to radio, filmed a video for “Party” in August with Kelly Rowland–and now, Beyoncé‘s releasing yet another single off of 4: “Countdown.”

If you do the math (the “1+1,” if you will), that means Bey’s basically released half her album in less than four months.

According to AllAccess, the Shea Taylor/Cainon Lamb-produced track (which samples Boyz II Men‘s “Uhh Ahh”) will be added to radio on October 4.

“Countdown” is one of the most well-received tracks off of her otherwise not-so-commercial (but MuuMuse Approved) record, so it certainly seems like a wise choice for Team Knowles. But with a Behbehysus on the way, will King B still be capable of delivering a flawless high-energy performance to promote the rowdy uptempo? Or will she resort to some other shenanigans in order to launch the track, like the world’s first ever mother-child sonogram duet?

Can’t say for sure quite yet, but it does beg the question…

BEYSUS, Y U SO CRAY?

STOP YOUR WHOLE ENTIRE LIFE.

Rap-Up.com got an exclusive first look behind-the-scenes while on the set of songstress Kelly Rowland‘s upcoming video for “Lay It On Me (feat. Big Sean).”

And yes, Rowland spent a decent amount of her time writhing around on all fours with sexy shirtless men and hair-flipping her heart away in front of a giant piece of tin foil, but NONE OF THAT ACTUALLY MATTERS. Why?

SHE DANCED WITH AN ELEPHANT NAMED SUZY.

And no, I’m not throwing shade and referring to some Destiny’s Child interim member named Suzy. I’m talking a rill live elephant. And just look at the flawless leopard stilettos K. Row’s rocking! Tarzan‘s Jane quite literally could never.

According to Rap-Up’s write-up, Suzy the Elephant demanded cookies while on set.

INCREDIBLE.

Yesterday was a big day for all of the ladies of Destiny’s Child.

Despite a flop (and totally misleading) single and mixed album reviews (Ed. Note: GLOWING REVIEW FROM MUUMUSE, THANK YOU VERY MUCH -B), Beyoncé’s latest record 4 premiered at the top of the Billboard album charts. Snippets of all the tracks on Kelly Rowland’s upcoming album Here I Am hit the interwebs. LeToya Luckett stayed at home petting her cats while Googling reasons to sue Mathew Knowles. And Michelle Williams released “Love Gun,” a buzz single in anticipation of her fourth solo record, slated to hit stores this fall.

If the Druski-produced “Love Gun” is truly an indication of the direction Michelle is going in, then her upcoming album is going to be nothing short of fiyah burnin’ on the dancefloor.

While Michelle flirted with dance/pop on her previous record, 2008’s Unexpected, “Love Gun” completely removes her from that raspy Fantasia-like R&B sound she often experimented with. Instead, she fully embraces her electro-pop side to kick off what’s expected to be a completely dance-oriented album.

Sidenote: Had former band member Kelly Rowland looked at how her previous solo attempts had been received (“When Love Takes Over,” “Commander”), she would have wisely gone the dance/pop route as well. Instead, those new, bland leaked clips left the six fans she had left drained with no motivation to even pretend to give her album a second listen. (See what I did there?)

As far as buzz singles go, nothing will ever be superior to Lindsay Lohan’s “Bossy.” (RIP Spirit In The Dark.) That being said, Michelle Williams truly serves up a refreshing dish of beats and sultry vocals that could have easily fit on Robyn’s Body Talk album.

In these David Guetta-over-Timbaland times we live in, “Love Gun” is far more mainstream and radio-ready than Michelle’s previous solo efforts. I wouldn’t be surprised if–for the first time since she did Beyonce’s back-ups–Michelle had a real Top 40 hit on her hands. Let’s just hope the rest of the album lives up to the bar she’s now raised for herself.

So to sum up: Beyonce = Rich but meh. Kelly Rowland = Just go home and try again. Michelle = YOU DO YOU, BABY. ALL ‘DEM OTHA BITCHES GETTIN’ SERVED.

Michelle Williams – “Love Gun”

Kelendria Trene Rowland, maker of all music that is good, is back with a brand new single: “Motivation (feat. Lil Wayne).”

Unlike the last few David Guetta dance floor stormers, including “When Love Takes Over” and “Commander,” Rowland’s latest sees the songstress returning to her R&B roots, relying on a minimal icy beat to chill over her sex-starved croons.

Above is the newly released clip for the song, in which Rowland moans and groans about going longer and harder as she flaunts her luscious motivations all over an abandoned warehouse. (Why is the abandoned warehouse such a standard in pop videos?)

“Motivation” is a MuuMuse Approved boner jam for sure, proving yet again that there’s never been more of a need for Rowland’s oft-delayed third studio album than now.

“Motivation” will be released on April 12. (iTunes)

Of all the pop releases in the works this year, Kelly Rowland‘s third album may quite possibly the messiest yet.

Rowland’s third studio album first began to take shape after the smashing global success of “When Love Takes Over,” her 2009 collaboration with David Guetta–a hit that largely cemented Guetta’s dance floor reign over the next two years.

To further capitalize on that winning Euro-pop sound, Rowland returned with an equally infectious follow-up last May: “Commander,” an explosive, almighty club anthem that dominated dance charts all across the world, snagging the #1 spot on the US Billboard Hot Dance/Club Play charts.

Soon thereafter however, the former Destiny’s Child chanteuse began to take a tumble. Her label opted to forgo the winning formula–despite the successes born from Rowland’s new-found dance floor diva status–and instead continue the campaign with two ‘urban’-inspired missteps. It was a move that might have made sense in 2002, but in today’s music market? A severely missed opportunity.

In late June of 2010, Rowland released the Dr. Luke-produced, Ester Dean-penned “Rose Colored Glasses,” a stomping R&B mid-tempo that tapped out at #39 on the US Top 40 Airplay Chart.

The single was followed up by “Grown Woman” in July, the Stargate self-empowerment anthem that literally nobody ended up hearing–stalling at an impressively abysmal #51 on the U.S. Hot R&B/Hip-Hop Songs Chart.

Two months later, Rowland returned to the dance-pop sound that ushered in her initial success with “Forever And A Day,” a storming, David Guetta/Jonas Jeberg production released in Europe in September. But poor promotion–coupled with the fact that the song just isn’t as strong as her previous Guetta concoctions–led to a mediocre peak at #49 on the UK Singles Chart.

After all this, it seems as though the label have now simply stopped trying altogether.

The project as it now stands is a complete and utter mess, as evidenced by the album’s convoluted Wikipedia page–an impossibly long laundry list of producers and collaborators (Tricky Stewart, Bangladesh, Gucci Mane, Ne-Yo, Jermaine Dupri, etc.), a half dozen “planned singles,” and release date push-backs galore–and not to forget, they’re still wavering on the album title.

Although the album is now apparently slated to be released on April 11 in the UK (only two months away), the release seems highly unlikely.

To her credit, Rowland recently updated her website last week to address the silence surrounding the record:

I just wanna first start off by telling you all thank you SO much for being incredibly patient in waiting for the album. The making of this album has been an emotional roller coaster but empowering for me, which you will hear once it’s all done. I’m just taking my time to make sure it’s everything I want it to be. Just an FYI, it is shaping up beautifully!

Still, new leaks from the third album’s recording sessions have already begun to surface. Case in point: “Just Whisper,” a brand new track that leaked in full yesterday.

The song, which was written by Claude Kelly and produced by Swedish up-and-coming sensation Fredro (Shontelle, Jessica Mauboy), is a gorgeous mid-tempo that floats along above a calm guitar strum that completely recalls Sixpence None The Richer‘s late ’90′s hit, “Kiss Me.”

Just in time for Valentine’s Day, “Just Whisper” is Rowland’s most romantic moment yet within this album’s campaign. “You’re already more beautiful than anything I’ve heard, so just whisper the words,” Rowland croons. The message is quite sweet, even if it’s nothing altogether new: You don’t need to prove anything–just do you.

It’s now become even more difficult to place exactly what this new album’s going to sound like with this new leak. As a result, there’s only one thing for certain: The label better get their priorities straight, because this woman has way too much to offer to allow this campaign to simply slip away.

Break out the poppers–we’re going down under!

As we all well know, Aussieland is prime pickin’s for disco divas: The Minogues, Holly Valance, Olegendia Newton-Jesus…the list goes on and on.

This week’s club bumper is Zoe Badwi‘s “Freefallin’,” which was first released in Australia back in July of last year.

Penned by English singer/songwriter Amy Pearson and produced by Aussie club duo Denzal Park, the song has spent over 18 weeks on the ARIA Singles Chart (where it continues to chart!), peaking at #9 in the last week of October.

Structurally, “Freefallin’” isn’t all that different from any other synth-tastic, surging chorus floor-filler: Like September‘s “Cry For You”? How ’bout Kelly Rowland‘s “When Love Takes Over”? Then jump on board–you’ll probably appreciate this little gem.

It also comes with a pretty killer video, in which Ms. Badwi finds herself raving har-har-hard after accidentally falling asleep on a train. Funny…whenever I fall asleep on the train, I find myself pantless with a burning sensation in my no-no region.

Now, the song is getting a brand new remix treatment as it begins to be serviced stateside. Check out the Moto Blanco Club Mix above now, which gives the song a slightly more glitzy feel thanks to some peppy piano chords and some big, sparkling synthesizers!

DANCE. DANCE. DANCE.

“Freefallin’”was released on November 30. (iTunes)