Paloma Mami is It™.
Granted, the 19-year-old Chilean singer already established herself as It™ from the jump last year with just two singles – “Not Steady,” her debut single, followed by the already Gold-certified “No te enamores” – but her latest single “Fingías,” released on Friday (March 22), just entirely sealed the deal.
After getting her start as a contestant on Chilean talent show Rojo, el color del talento last year – then known as Paloma Castillo (watch a compilation of her performances, including Rihanna‘s “Man Down”!), Paloma’s quickly and impressively established herself as a superstar on the rise by becoming the first-ever Chilean artist of her generation to sign with Sony Music Latin. (See? Making history already.)
Her music is described in the press release for “Fingías” as “urban beats with the chill vibe of an after-party as dawn is about to break” – and that is, indeed, the vibe.
“Fingías” is one of those eternal replay songs – chill, moody, hypnotic and a little sexy-sad all at once – a la Drake‘s “Hold On, We’re Going Home.” I cannot get enough of it – it seems to fit every mood, from soundtracking a daytime DJ gig to supplying a calming late night soundtrack. It’s already a new favorite of the year, easily.
“When you see me with another man, I hope you don’t bite yourself, and that you resolve your issues, as it’s clear that I’m over you,” she cockily declares (in Spanish) along the track. “I thought that it was real / I congratulate you for how well you pretended.”
The Matías Vidal-directed video, which was filmed in Chile, only further solidifies her potential to go the distance: she’s stunning, for one thing, pulling off both fashion-forward looks and chic classic style while wielding that kind of cocky-cool confidence throughout that only a true star could.
“My music is a more elegant urban style, without references to drugs and sex. It’s smooth and sophisticated but with a strong impact…and that’s the image I intend to project throughout my career,” Paloma says of her artistry.
No need to pretend: Paloma Mami’s the real deal.
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“Fingías” was released on March 22. (iTunes)
